Be Bold. Move Forward. Courage, Innovation and Purpose Marketing
In uncertain times, fortune favors the bold. Now is the time to be a brand with a purpose, make this the focus your marketing efforts, encourage innovation and offer your customers something unique. Find out how in our guide.
Courage and values in marketing: Break with the old and create something new
Having the courage to innovate is central to the DNA of every successful company. In times of geopolitical and economic uncertainty, however, some marketers fall back into old patterns. But if you want to shape the future, you have to be brave and be a purpose-driven brand. Carsten Rasner, Managing Director of the German Association for the Digital Economy (BVDW e.V.), underscores this point as he explains the choice of “Be Bold. Move Forward.” as the motto for DMEXCO 2025:
“The digital economy thrives on change – but we can only achieve real innovation when we turn off autopilot. ‘Be Bold. Move Forward.’ is a call to all of us to question our routines and have the courage to break new ground – in marketing, technology and economic policy. We must face the challenges of our times head-on, strengthen our capacity for innovation and make it our goal to once again take the lead on the global stage. Data is our driving force – creativity brings it to life and responsibility gives it direction. These three cornerstones also define our identity at the BVDW. DMEXCO 2025 is the gathering place for everyone who’s bold enough to join us in actively shaping the digital future.”
Innovation and purpose-driven marketing: your guide to bold marketing
Courage isn’t something that can be taught. But sometimes it helps to see examples of what bold marketing with purpose looks like. That’s why our guide includes inspiring best-practice examples of bold campaigns, a checklist to support innovation in your company and the powerful arguments that will help you shape the future with courage and determination. Then you can live by the motto “Be Bold. Move Forward.” every day, not just at DMEXCO 2025.
